OUR STORY
For the last 22+ years, Mr. Ashok Kumar, a highly regarded gem trader, has been serving the gem industry through his trusted offline business. I grew up as a son to a father whose dedication and professionalism indeed inspired me to take his steps to become a certified gemologist. When I worked in the industry, a few close friends were duped into unknowingly purchasing synthetic gems at much higher prices than natural ones. This event opened my eyes to a general problem in the gem industry—the influx of duplicitous dealings. Such growth in technological advancement made it easy for glass, synthetic, and lab-grown stones to be passed for natural gems. Regrettably, these fake gems are peddled off for astrological benefits, leaving the duped clients in disillusionment when their predictions fail to manifest. Not only do such activities cause outright financial fraud but they have created a severe trust deficit among clients in the market. Realizing that this needed to be sorted with utmost urgency, I believed that this was the time to take our family’s legacy in a new direction- that is, into the new world of online trading.
MISSION
Our mission is simple: to provide authentic natural certified gemstones at fair prices while making the industry fraud-free. All gems sold are accompanied by a free certificate from GSI Institute-trained gemologists. Also, customers who seek additional assurance can apply for paid certification with a laboratory of their choice.
VISSION
Merging my father’s decades of experience with modern transparency and innovation, we are dedicated to building trust with the consumers in the gem industry and enabling them to reach their astrological and other personal objectives through the purchase of genuine quality gemstones